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Why Sales and Marketing Need to Embrace an Elevated Consciousness: Going Beyond Targets and Revenue

Tullio Siragusa

Sales and marketing teams have a unique responsibility as they are often the front line of a company, representing not only the products and services but also the company’s values and culture. Sales and marketing leaders can set the tone by encouraging team members to empathize with clients and understand their needs and aspirations.

Marketing 115
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5 Principles That Govern High-Functioning Teams

CMOE

Low-functioning teams, on the other hand, are unstable, disorganized, and do the bare minimum. These teams are often managed by leaders who fail to inspire their employees to devote more of themselves to the team. Building high-functioning teams takes time and requires the right leadership skills and strategies.

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How to Ensure that Your Next Conference Will Be a Big Success

Idea Champions

If you have a big conference coming up and want to make sure it is has major impact, Idea Champions can help. We design and facilitate conferences that make a big difference -- memorable events that are totally engaging, enjoyable, and radically increase the odds of your conference outcomes sustaining over time.

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10 Reasons to Invest in Your Employees (and How It Can Pay Off)

CMOE

Plus, once you’ve established a culture of employee development, you’ll also start to attract new talent to your business. Engaged Employees Create a Better Brand Through Better Customer Service. A Gallup report stated that engaged employees can even increase sales by around 20%. Satisfied employees lead to satisfied customers.

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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director РMarketing, Brand Development, & Strategy at The Est̩e Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Creating the Culture. Expect turnover in the team.

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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

To avoid the pitfalls of a static strategy and ensure your business is future-proof, it’s essential to foster a culture of agility and strategic foresight. Cultivating an internal culture of innovation ensures that you’re not just keeping up with the times—you’re setting the pace.

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Leading a Culture of Innovation with Design Thinking Facilitation

InnovationTraining.org

One of our favorite topic focus areas is helping people lead and facilitate design thinking for a culture (and mindset) of innovation. We recently led a 4-hour long design thinking leadership workshop at an organizational culture conference held in Madison, Wisconsin. Connecting and engaging with the audience.