BrainZooming

MARCH 21, 2016

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. The discussions focused on when employees should be brought into branding strategy decisions. 3 Keys to Engaging Your Internal Brand Team.

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Conference Engagement Strategy Strategy 40

BrainZooming

JANUARY 24, 2017

I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference. 10 Keys to Engaging Employees to Improve Strategic Results. Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success.

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Conference Strategy Strategy Engagement 40

Boxes and Arrows

NOVEMBER 17, 2015

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. At a certain point, clients stop listening to the strategy—they just want to get to the pictures. But does that mean that designers should just make pictures and leave the strategy to others? Design itself is a product.

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Design Roadmap Conference Project 94

Boxes and Arrows

APRIL 13, 2017

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? Background: Video of conference audience.

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Video Conference Design Tips 57

BrainZooming

APRIL 25, 2016

At a Brainzooming internal branding strategy workshop I was presenting , one attendee remarked about wanting more vision statement examples. From what she described, her company’s leadership had rushed to develop big strategy statements (such as a core purpose, vision statement, or mission statement), but was now rethinking its direction. 6 Steps to Figuring out Your Company’s Big Strategy Statements. Branding Strategy – The Best Brand Promise EVER.

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Examples Conference Product Strategy Engagement 40

BrainZooming

DECEMBER 2, 2015

When a brand strategy change is planned, what happens first? An earlier “Inside the Executive Suite” article from Armada Corporate Intelligence addressed this important brand strategy question about how changes are rolled out to the public. Yet, discussions and presentations at a brand strategy conference indicate many brands act as if “nearly simultaneously” is sufficient. This could come via broad employee involvement in providing input to the strategy.

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Strategy Strategy Conference Engagement 40

BrainZooming

SEPTEMBER 13, 2016

I’m scheduled for a background interview today on creating a thought leadership strategy. The eBook came from a workshop someone did at a conference I’ve spoken at many times. While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. Value Leadership Strategy.

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Leadership eBook Strategy Strategy 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. In her role, Antonia Dean focuses on incubating acquisitions and top-secret new product concepts. You don’t know how to get a UPC code attached to a new product?

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Strategic Thinking Culture Conference Policies 40