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Why Less is More: Product Strategy

Innovation Excellence

Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning. Now, private label competitors are beating us in every area: technology, price, placement, design and sales.

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Mastering the Art of Virtual Team Communication: Strategies for Success

Leapfrogging

For further guidance on managing your virtual team, delve into virtual team management and virtual team project management to ensure your team’s communication remains clear and effective, ultimately driving virtual team productivity.

Strategy 100
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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference.

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7 Organizational Harmony Principles from Dayton Moore

BrainZooming

I had the opportunity to see Dayton Moore, General Manager of the Kansas City Royals , discuss his perspective on organizational harmony as he opened the Jump Start 2017 conference in Atlanta. SMC 3 sponsors the annual conference. Increase focus for your team with productive strategy questions everyone can use.

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Unleash Your Visual Superpower!

Boxes and Arrows

Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Whether the customer is an individual consumer or an internal partner, your success depends on communicating what a product is and why someone should care. If you can’t sell a feature, maybe you shouldn’t build it.

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Make the Commercial First

Boxes and Arrows

Rather than simply add a UI to an existing product idea, the tools and techniques designers use can be adapted to think through the product itself. Taking on the role of customer researcher also empowers a designer to shape the product strategy when it is the most undefined. Background: Video of conference audience.

Video 57
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Who Needs Vision Statement Examples? Try these 6 Steps

BrainZooming

6 Steps to Figuring out Your Company’s Big Strategy Statements. Related posts Branding Strategy – 3 Ways to Invite Productive Strategy Input 5 Advantages of Strategy Statements with Simple Language Branding Strategy – 3 Keys to Engaging Your Internal Brand Team Branding Strategy – Is “Just Do It” the Best Brand Language Ever?