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Successful Product Development Campaigns Highlight the Power of Crowdsourcing

IdeaScale

Smart crowdsourcing yields successful product development. Product design teams can often feel they lack the most important voice in the process: The consumer. Fortunately, crowdsourcing tools allow the innovation process to involve consumers every step of the way.

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The cost of delaying innovation

Jeffrey Phillips

Yet there are few really interesting or new products on the market and the products and services that exist are becoming commoditized. What do companies that fail to invest in innovation miss? The difficulty in this tradeoff is in understanding what the cost of delaying or postponing innovation is.

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Can Brands Meet the Challenge of Achieving a Sustainable Innovation Strategy?

IdeaScale

Brands need to reframe the narrative, find value in sustainability, incorporate it into larger operational goals, make it part of the upgrade and repair cycle, and create a circular innovation process to constantly build on successes. Sustainability, ESG, and Innovation. Perceiving where the value lies in sustainability.

Strategy 130
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Conditions for innovation to succeed

Jeffrey Phillips

For example, one of the biggest idea killers is the inability for many companies to take really good ideas and get them prioritized in the existing product development process. With those basics in mind, you can do a lot of good innovation. This is why so many "innovation projects" result in incremental or "me too" ideas.

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Innovation is too easy

Jeffrey Phillips

I bet the post title got your attention, but of course in this modern age of digital content we bloggers need headlines that pop through all of the noise and gain attention. It helps, of course, that I'm of the opinion that the headline is provocative, and has, as Kissenger once said, the added benefit of being true.

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Frequently Asked Questions about Design Thinking

InnovationTraining.org

How can design thinking help with product development? There are several ways to learn design thinking, including: Taking a course: Many universities and colleges offer courses on design thinking, either as part of a design or engineering program or as a standalone course. How can I learn design thinking?

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Innovation and N "X" D

Jeffrey Phillips

And you can have any innovation you like, incremental or disruptive, as long as it results in a tangible product. We've even got separate names for the different activities: "fuzzy front end" where ideas are generated, and "new product development, or NPD" for the activities where the ideas are converted into products.