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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. How can you differentiate yourself? We do not sell lingerie.

Examples 260
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Unleash Your Teams Strategic Potential: 10 Ways to Craft the Best Business Strategies

Leapfrogging

Introduction to Strategic Thinking in Business The Importance of Strategy in a Disruptive World In today’s business environment, disruption is the new norm. With technology advancing at breakneck speeds and market dynamics shifting unpredictably, it’s crucial for you as a business leader to embrace strategic thinking.

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Five Unicorn Scaleup Strategies

Leapfrogging

I encourage you to get it and embrace these strategies, whether you’re running a startup or in a big company. based software companies started since 2003 and valued at over $1 billion by public or private market investors. Of course, not all friction is bad. Friction occurs when moving parts rub against each other.

Strategy 130
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Thinking about innovation and strategy

Jeffrey Phillips

I've been asked several times lately to write about, or perhaps more specifically, to opine about, innovation strategy. If you are a somewhat regular reader of this blog or my work generally, you may know that I think talking about innovation strategy conflates two very important ideas that are related but not the same thing.

Strategy 284
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Is Your Innovation Problem Really a Strategy Problem?

Tim Kastelle

This dangerous obstacle to innovation is described by Nilofer Merchant in The New How as “the empty void in an organization between the high-level strategy conjured up in the stratosphere and the realization of that vision down on the ground.”. But because the industry’s margins are so low, this strategy carries real risk.

Strategy 249
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What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100
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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.