Creative Process Creative Thinking Creativity Idea Generation 
Innovation Excellence
APRIL 14, 2020
These benefits are particularly important when it comes to ensuring success in creative thinking and innovation. At what stage in an innovation process can you bring in gamification? To optimise creative sessions. The benefits listed above are essential for boosting creativity. To optimise co-creation.
Idea Champions
OCTOBER 5, 2017
How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City.
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Idea Champions
DECEMBER 10, 2018
How would you frame the question you want your creative team noodling on this week? Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City.
Idea Champions
OCTOBER 13, 2015
The anti-brainstorming forces are also fond of asserting that creativity is stifled in a brainstorming session. To claim that creativity will invariably be stifled in a brainstorming session is like saying that creativity will invariably be stifled in a marriage. or in a school. or in an organization. But inevitable?
Idea Champions
APRIL 10, 2019
Curiously, most companies do not have any kind of dependable process in place for leveraging this naturally occurring idea generation phenomenon. And because they don't, many awesome ideas never get planted in your garden. Your creative team will get a much-needed reality check. Viable ideas will be refined.
Idea Champions
JUNE 30, 2016
The countless ways in which your company's "ideation process" routinely springs leaks. Highly creative people have a tendency to avoid "process" like the plague, turning a blind eye to anything that requires them to pay attention to an "organized approach". Spontaneous idea generation is great. What ARE the holes?
Idea Champions
APRIL 23, 2017
The countless ways in which your company's "ideation process" routinely springs leaks. Highly creative people have a tendency to avoid "process" like the plague, turning a blind eye to anything that requires them to pay attention to an "organized approach". Spontaneous idea generation is great. What ARE the holes?
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