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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.

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How to Set Up an Ideation Session that Delivers Breakthrough Results

Flying Fish Lab

Knowing what ideation is and that it’s needed in the creativity process is one thing. Knowing how to make full use of the ideation process is another entirely. Do not come in empty-handed While the goal of the ideation process is to build a new idea from scratch, your team should not go into the meeting blank and uninspired.

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Persona Grata

Boxes and Arrows

As for adoption, many say they use personas, but few designers I’ve met actually use them as a part of their core creative process. The fundamental understanding of users is important, not the document itself. For those who do use personas, often they are implemented improperly, infrequently, or even worse, both. Build empathy.

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

Well, this phenomenon also applies to a company's ideation process. If your Account Services department (or whoever writes project briefs) delivers vague, incomplete, or hard-to-read briefs to your "creatives", you got trouble in River City. WRITE CRYSTAL CLEAR BRIEFS: I'm sure you've heard the phrase "garbage in, garbage out".

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10 Ways to Improve Your Company's Broken Ideation Process

Idea Champions

Well, this phenomenon also applies to a company's ideation process. If your project briefs are vague, incomplete, or non-existent, you have just complicated the situation. For the most compelling project now on the table, what are five criteria you will use to assess the viability of ideas presented to you? The reasons?

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IDEA 2009 - Day 2

Boxes and Arrows

IDEA Conference theme music generously provided by Bumper Tunes Day 1 @idea09 | Day 2 @idea09 Innovation Parkour – Matthew Milan Insight is one of the most widely used and poorly understood concepts in the creative process. Innovation Parkour – IDEA 2009 View more documents from Normative. account: iTunes Del.icio.us