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Creating Innovation Connections as the Customer Advocate

IdeaScale

These insights can become the inspiration sparks of your group’s creative thinking. The strong customer advocate knows the landscape, keeps customers top-of-mind, represents the “voice of the customer”, sets expectations around customer value, supports open innovation with customers, and keeps future customers in mind.

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Top 10 must-read books on Innovation

hackerearth

A Handbook of Creative-Thinking Techniques by Michael Michalko is a fun book on how to come up with unique ideas and channelize them in your business and personal lives. Michalko tell you how to amp up creativity intuitively and indulge in some practical brainstorming through interesting exercises, analogies, and stories.

LEAN 12