10 Ways to Improve Your Company's Broken Ideation Process
OCTOBER 5, 2017
Which is why I just deleted the first four compelling, context-setting paragraphs to this blog post and will now simply cut to the chase: Your company's "ideation process" is either non-existent, seriously flawed, or a joke. The following ten "ideation process best practices" are clues for you. That is IF you want to increase the odds of new ideas actually making it out the door. How would you frame the question you want your creative team noodling on this week?