BrainZooming

JUNE 28, 2016

Most executives can’t write a strategy plan, so don’t make them. Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

FEBRUARY 26, 2016

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

FEBRUARY 22, 2016

The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy. This strategic thinking exercise allows a large group (perhaps hundreds of online participants) to provide targeted input on an organization’s future direction. FREE Download: “Results!!!

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40