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How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

UX Design Careers in 2018 and Beyond: The Future of the UX Designer

Boxes and Arrows

At the time of this writing, a search for UX design jobs on job finder Glassdoor reveals almost 20,000 open positions in the United States alone. Onward Search provides a useful overview of the UX design job market in infographic format. If we go by the stats, the market for UX designers could not be hotter. And, yet, those at the forefront of the field are rapidly calling 2018 the beginning of the end for the UX design job title. The role of the design school.


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Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy


The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

You Can’t Fix Morale


We talk about a lot of things: leadership talent, product quality, business model. We talk about creativity and innovation, passion for excellence, dedication to the customer experience. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. Good process takes a lifetime to learn. You can fix a product.

Unleash Your Visual Superpower!

Boxes and Arrows

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. Agency designers can create great visions that fail to be executed.

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential


As in, “We’ve learned from experience that we don’t want them drug into other tasks they might be able to contribute to if that causes performance and timeliness to suffer.” Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. Increase focus for your team with productive strategy questions everyone can use.

11 Boring Details for Making Strategic Planning Fun*


Designing strategic thinking questions leading to engaging conversation among familiar and new participants. Not sharing all the upfront homework in long presentations (which are almost always NOT FUN), but instead designing the entire strategic planning workshop to reflect the homework’s findings. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

Community Collaboration Workshops Come in All Sizes


On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. That is why weeks such as the last one are so rewarding and filled with learning.

12 Resources to Lead a Strategic Planning Process When You’re New


Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” ” That question relates to something we do all the time: walk into a new client in an unfamiliar industry to design and facilitate a strategic planning process. Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you.

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? Why this matters to designers.

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