The Innovation Hotline: How Colruyt Group is Championing Intrapraneurship with Collaborative Idea Generation
OCTOBER 23, 2019
Its rapid expansion from a small, family-run wholesale goods business in 1928 into a multinational conglomerate with 30,000 employees, can be attributed in part to the creative – and ingenious – ways it has crowdsourced ideas from employees. We form the ‘Centre of Excellence’ for idea management at the company. We also run workshops offline to generate new ideas for company improvements, as well as enrich them.