Creativity Learning Marketing Product Strategy 
Boxes and Arrows
NOVEMBER 17, 2015
*Meaning anyone who provides the vision for a product, whether it be in code, wireframes, comps, prototypes, or cocktail napkins. In years of presentations working at an agency, I learned to sense the tension building before a design was revealed. Nicknamed “FutureMap,” it is creative session to document an idea in its earliest stage.
BrainZooming
SEPTEMBER 28, 2015
On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. That is why weeks such as the last one are so rewarding and filled with learning.
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BrainZooming
JUNE 28, 2016
Since strategy planning is an infrequent activity, it is difficult for executives to master it. We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. knowing the decision maker) generate answers.
BrainZooming
APRIL 5, 2016
The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.
BrainZooming
FEBRUARY 26, 2016
We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. We created a fast-paced half-day in-person workshop for a small group of sales and marketing leaders at an animal pharma company.
Boxes and Arrows
APRIL 13, 2017
Today, digital products like apps and sites require marketing. This is also a great opportunity to do market research. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Why this matters to designers.
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Ask them to provide concrete examples of when they devised creative solutions.
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