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Examples of Lateral Thinking in Marketing

Destination Innovation

Brand marketing offers tremendous scope for lateral thinking. Its whole branding, messaging and advertising is posited on one ridiculously obscure piece of lateral thinking – that customers might confuse the words market and meerkat and so search for comparethemeerkat.com. So they employed jovial hosts and creative introductions.

Marketing 260
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5 Powerful Idea Generating Technique: Unlock Creative Genius

IdeaScale

As a creative professional, you know how challenging it can be to come up with fresh and innovative ideas on a regular basis. Whether you're a writer, designer, marketer, or entrepreneur, idea generation is a crucial part of your job. However, sometimes, you might find yourself stuck in a creative rut, struggling to come up [.]

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Top 12 Best Creativity Podcasts

Idea to Value

Nowadays, there are even a few great podcasts about creativity. Here is a list of the best podcasts about creativity, being a professional creative and becoming more creative: #1: Idea to Value – Creativity and Innovation with Nick Skillicorn. #2: 3: Accidental Creative with Todd Henry. #4:

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Most Creative TV Ads of 2021

Destination Innovation

Advertising is creativity in action. The clever people at advertising agencies do some lateral thinking and keep coming up with creative ideas. The post Most Creative TV Ads of 2021 appeared first on Destination Innovation. How can you make beer or ketchup or vaccination topical, relevant and fascinating? Nike – Play New.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.

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Careers Conducive to Creativity

Idea to Value

Living a creative life is a goal for a lot of people. The idea of spending every day immersed in artistic pursuits exploring opportunities, even gaining a better understanding of what creativity means is exciting. The good news is you can tip the balance further in your creative favor. The reality is a need to achieve a balance.

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Creating a Story Map Template and Unlocking Creativity with Story Map Examples

IdeaScale

Creating a Story Map Template Story maps are invaluable tools for visualizing and organizing narratives, whether you're working on a novel, screenplay, marketing strategy, or any other creative endeavor. Having a well-structured story map template can streamline the process and enhance your storytelling capabilities.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Measuring Innovation Performance

Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival? Download this eBook to learn about the 5 basic principles that guide every successful innovation process.