BrainZooming

APRIL 5, 2016

The objective was to help them become better strategic thinkers and marketers. Since all the companies competed with one another, each one needed to determine its own business strategies. It seems ridiculous to help a company become better at strategic thinking and marketing without being allowed to tell them how to do it.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Brainstorming 40

BrainZooming

FEBRUARY 22, 2016

During in-person and online strategic planning workshops , we regularly use a strategic thinking exercise that helps leadership groups quickly identify a shared future vision statement. The descriptions are purposely neither good nor bad; they simply represent ways an organization could pursue the strategy.

Strategic Thinking 40

Strategic Thinking Exercises Underperforming Technical Team Groups 40

BrainZooming

MAY 6, 2016

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. You don’t know how to get a UPC code attached to a new product?

Strategic Thinking 40

Strategic Thinking Underperforming Technical Team Company Culture 40

BrainZooming

JULY 12, 2016

Business growth can depend on introducing new products and services that resonate more strongly with customers and deliver outstanding value compared to what’s currently available. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas?

Engagement 40

Engagement Strategy Strategy eBook 40

BrainZooming

SEPTEMBER 28, 2015

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

Collaboration 40

Collaboration Strategic Thinking Groups Engagement 40

BrainZooming

JUNE 28, 2016

We learned that if we asked executives a series of questions leading to the information needed to complete a strategy plan, they became productive strategy planners. Strategy Implication: Remove the tedious aspects of strategy planning, replacing them with efficient alternative approaches.

Exercises 65

Exercises Strategy Strategy Collaboration 65

BrainZooming

FEBRUARY 26, 2016

We’re big proponents of the value of bringing together a diverse group of people with varied creative thinking skills for strategic planning workshops within organizations and communities. Often, however, executives jump too quickly to flying everyone into one place for a big strategic planning meeting.

Collaboration 40

Collaboration Creative Thinking Exercises Groups 40