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Crowdsourced Innovation: Three Things I Learned

IdeaScale

During my first two weeks as a Marketing Intern for IdeaScale, I learned about how the business world operates, particularly how an organization uses crowdsourced innovation with tools such as IdeaScale. Every company says they want to be “innovative” and some of them use “crowdsourcing” to do so.

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How to Use Crowdsourcing in Your Digital Marketing Strategy

IdeaScale

A new innovation in the digital marketing sphere is the idea of using crowdsourcing to generate or test marketing ideas. Up until this process, marketing, digital marketing and traditional marketing had been a “ one-way conversation ,” according to The Huffington Post. Benefits of Crowdsourcing.

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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. However, crowdsourcing hasn’t replaced focus groups the way streaming music made your CD collection irrelevant.

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Impact of Crowdsourcing in the Healthcare Industry

IdeaScale

Though crowdsourcing has recently gained popularity in many industries across the world, it’s not necessarily intuitive for it to be part of healthcare. However, crowdsourcing has begun to have a notable impact in the health sphere, such as in patient diagnosis, engagement, and more. Crowdsourcing vs. Outsourcing.

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Five Crowdsourced Ideas that Came From Unlikely Places

IdeaScale

Overview: The value of crowdsourcing is that you can find ideas in the most unusual of places. These five, in particular, might surprise you and offer guidance for your crowdsourcing strategy. It was so popular that when it went to market a few months later, it sold millions of units and was awarded project of the year.

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FeaturedCustomers Report Names IdeaScale a Market Leader

IdeaScale

This success as innovators has not gone unnoticed, earning IdeaScale the title of market leader in a recent FeaturedCustomers Report. The FeaturedCustomers report uses a ranking system based on data from the customer reference platform, web presence, market presence, and social presence. What It Means to be a Market Leader.

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Seven Critical Crowdsourcing and Open Innovation Mistakes to Avoid

IdeaScale

Don’t get frustrated with your crowdsourcing campaign. Crowdsourcing and open innovation are great ideas. Too many ideas fall into a crowdsourcing gap, so here are the problems to avoid. By far the biggest problem is people have an idea and decide, vaguely, to throw crowdsourcing at the problem. Ignoring Marketing.