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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. Crowdsourcing Vs. Focus Groups Defined. We live in the information age.

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What Kind of Company is a Good Fit for Crowdsourcing?

IdeaScale

After 69 years of growth, Dick’s is a great company ripe for crowdsourcing and they launched their first company-wide ideation platform last year. But how do we know that a company like Dick’s is a good fit for crowdsourcing? Well, here are a few qualities that make a company more likely to succeed in a crowdsourcing effort.

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What Kind of Company is a Good Fit for Crowdsourcing?

IdeaScale

After 69 years of growth, Dick’s is a great company ripe for crowdsourcing and they launched their first company-wide ideation platform last year. But how do we know that a company like Dick’s is a good fit for crowdsourcing? Well, here are a few qualities that make a company more likely to succeed in a crowdsourcing effort.

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Five Product Innovations that Evolved Over Time

IdeaScale

The product innovations that generate the most excitement and public interest are the disruptive innovations. However, these innovations aren’t that common. The most successful, innovative companies strike a balance between core, adjacent, and transformational initiatives.

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Are you looking for ways to take your innovation strategy to the next level in 2020? Check out our top innovation blogs from 2019 for tips on transforming your product, process, market, and more. Brainstorming is where innovation and product development strategy begin, but sometimes you need a little push to get started.

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Inspiration From the Crowd [CASE STUDY]

Flying Fish Lab

Crowdsourcing is an excellent way to get inspiration to solve your challenge or sometimes even generate potential solutions. It’s often used to inspire New Product innovation. THE CHALLENGE: Develop a new tissue-based product that will stand out amidst a highly commoditized environment.

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Crowdsourcing Internal Innovation

Collective Innovation

The most common types of sustaining innovation are: Application Innovation : This is when you find a new use for an existing product, tapping into a new base of customers and potential. Product Innovation : Creates a difference with an existing product line and existing market, usually through features.