Ten Top Tips for Success with Open Innovation
FEBRUARY 12, 2017
Traditionally businesses developed all their new products in-house using ideas that came from their Marketing or R&D departments (or sometimes the MD’s pet projects). Increasingly this internal focus is being replaced by a more powerful and effective approach – open innovation (OI). OI involves harnessing the ideas and development capabilities of outside partners to bring new products, services and methods to market quickly and profitably.