What do we expect from Innovation? Mostly disappointment
OCTOBER 1, 2018
Good innovation is notoriously hard to achieve. There are so many obstacles and uncertainties as you take an idea or concept through to eventual release. Others looking at the innovation progress keep demanding tangible evidence and quantifiable guarantees that the outcome provides clear returns. Much of the innovation discovery journey is a disappointing one. A promising idea did not foresee a roadblock that cannot be resolved.