3 Questions You Need to Ask Before Creating an Innovation Roadmap
Leapfrogging
SEPTEMBER 30, 2019
They developed Google Adwords in 2000 to allow advertisers to pay for ads on the platform and have since continued to disrupt the marketplace through strategic innovation. Businesses that don’t innovate risk being disrupted by their competitors. Determining your long-term goals for the business is an important first step.
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