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What is Focus Group Research? Definition, Types, Methods, and Examples

IdeaScale

What is focus group research? Focus group research is defined as a qualitative research method used to gather data from a small, diverse group of people in a facilitated group discussion.

Groups 130
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Crowdsourcing vs. Focus Groups: A Comparative Review

IdeaScale

Crowdsourcing is a favored method of gathering data for product innovation. Anyone can quickly and easily gather data. As they say, “Data is the new oil.” Companies use crowdsourcing for product innovation and focus groups for market research to gather the most relevant and useful data. Anonymous vs. Identifiable.

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Thought Leader and Influencer Interview with Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC

Thinkers360 - Thought Leader Interviews

At a Glance Paul Mehraban, CEO and Founder, Mehraban Advisory Group, LLC Focus Areas : AI, Big Data, Cloud, Management. In this edition, we speak with Paul Mehraban , CEO and Founder, Mehraban Advisory Group, LLC. Contact us to discuss any of your project needs at info@thinkers360.com

Groups 52
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Trends in AI: Should You View Data as a Product?

Planview

Historically, companies had two approaches to deriving value from data. Some companies used a grassroots approach, where individual people and teams mined their own data stores for insights as needed. Neither can handle the amount of data coming in from customers and internal operations. The problems with those approaches?

Data 72
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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

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How to Effectively — and Legally — Use Racial Data for DEI

Harvard Business Review

To sustain DEI progress in this time, companies should focus on curtailing the usage of racial data that is the most legally risky, while taking decisive action to continue using racial data to eliminate discrimination, remove bias, and create fairer workplaces.

Data 86
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Big Data AND Consumer Anthropology

Michael Roberto

We shouldn't be choosing between leveraging big data to make decisions vs. conducting in-depth qualitiative research about our customers. As market researcher and Kellogg Professor Gina Fong states, "“Big data’s having a real moment right now. Numbers don’t lie—and big numbers sometimes give people more confidence in the data.

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Connecting Analytics to Strategy - Keeping Your Corporate Objective In Sight

Speaker: Tom Evans, Senior Principal Consultant and Trainer, 280 Group

Data analytics has transformed the way many product managers approach product enhancements, creating strong demand for product managers with skills and expertise in defining and analyzing product metrics to make more valuable product decisions. It’s easy to lose sight of how the product fits into the overall strategy.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.