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Is Your Company’s Data Ready for Generative AI?

Harvard Business Review

While CDOs and data leaders are excited about generative AI, they have much work to do to get ready for it. Despite excitement, companies have yet to see clear value from generative AI and need to do significant work to prepare their data.

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What is Agile Data Governance? Definition, Framework, and Steps

IdeaScale

What is Agile Data Governance? Agile data governance is defined as a modern approach to data management that emphasizes flexibility, collaboration, and iterative improvement.

Agile 130
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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Both data and oil are commodities, and exist to some degree in large volumes.

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Building a CFO-Ready Business Case for Innovation Management

HYPE Innovation

Learn why crafting a compelling business case is essential when implementing an innovation management platform. Make data-driven decisions for success.

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LLMs in Production: Tooling, Process, and Team Structure

Speaker: Dr. Greg Loughnane and Chris Alexiuk

Greg Loughnane and Chris Alexiuk in this exciting webinar to learn all about: How to design and implement production-ready systems with guardrails, active monitoring of key evaluation metrics beyond latency and token count, managing prompts, and understanding the process for continuous improvement Best practices for setting up the proper mix of open- (..)

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Unleashing the Power of AI in Innovation Management

Leapfrogging

The Intersection of AI and Innovation Management My journey into the realm of innovation management began as I witnessed many clients wrestling with the increasing complexity of developing new products and services. The Rise of AI in Innovation Management What is Artificial Intelligence?

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Getting Your Company’s Data Program Back on Track

Harvard Business Review

Many senior managers find themselves wondering: If data is such a game changer, why is it so hard to extract any value from it? For companies struggling to actually see results from their data program, it might be time to make a fresh start. 2) Many companies try to tackle issues that are too difficult straight out of the gate.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Storytelling: The Secret Weapon to Turning Your Data into Meaning

Speaker: Nils Davis, Principal, NPD Associates

Storytelling is critical for turning data into meaning - your data (hopefully) helps you tell a story, that you can use for influence, persuasion, or simply decision-making. Use Product Management Today’s webinars to earn professional development hours! This doesn't just apply when you're selling.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. of companies achieved a score indicating maturity in data management practices in the space.". B2B organizations struggle with bad data. The primary takeaway? Forrester found “only 1.2%

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Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

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4 AI Hacks to Make Sales Teams More Efficient

For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data. Simplify account-health management. Stream the freshest data. Automate personalized outreach. Download the eBook today!

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.