Harvard Business Review
MARCH 26, 2024
While CDOs and data leaders are excited about generative AI, they have much work to do to get ready for it. Despite excitement, companies have yet to see clear value from generative AI and need to do significant work to prepare their data.
Harvard Business Review
JUNE 7, 2023
An entirely new “management paradigm” for data is needed. As used here, a “management paradigm” embodies a common language, a holistic vision of the ways data should contribute, a clearly defined organizational structure showing how data integrates across the organization, along with clear roles and responsibilities for all involved.
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Harvard Business Review
MARCH 18, 2024
The root problem is the disconnect between strategy and innovation. And it needs to play to the strengths of the firm — whether data, customer relationships, or supply chains — that will enable it to outcompete others attempting the same idea. The author offers five steps to help embed strategy into the innovation process.
Leapfrogging
FEBRUARY 28, 2024
The integration of Artificial Intelligence (AI) in this process has opened up new avenues for innovation and efficiency, leading to the development of AI-driven design thinking strategies. By analyzing user data, AI can help design teams to create more tailored experiences that meet specific user needs.
Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali
We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.
Harvard Business Review
DECEMBER 13, 2023
Today we have more data than ever before, yet marketers still struggle to understand their customers. The author, who ran strategy for Wieden+Kennedy, describes an ethnographic research campaign his team conducted on behalf of McDonald’s. That’s because today’s marketers have mistaken information for intimacy.
Brunner
JULY 26, 2023
This is where content strategy comes into play. Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. What is content strategy?
Speaker: Kevin Kai Wong, President of Emergent Energy Solutions
Unfortunately, the lack of comprehensive energy data poses a significant challenge for manufacturing managers striving to meet their targets. Manufacturing corporations across the U.S. are facing the urgent need to align with decarbonization goals while enhancing efficiency and productivity. Save your seat and register today!
Speaker: Shreya Rajpal, Co-Founder and CEO at Guardrails AI & Travis Addair, Co-Founder and CTO at Predibase
However, productionizing LLMs comes with a unique set of challenges such as model brittleness, total cost of ownership, data governance and privacy, and the need for consistent, accurate outputs.
Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach
Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.
Advertiser: ZoomInfo
It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. Not so fast, though.
Advertiser: ZoomInfo
Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.
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