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Customer Experience Strategy – Brand Expectations and Experience

BrainZooming

I fielded a request for a few ideas on social engagement for an upcoming eBook an online company is creating. Shifting the focus to ongoing customer engagement, however, necessitated a different look than the one we’ve used for years in designing events. Our focus is often on creating memorable event-related experiences.

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How to drive API adoption through hackathons

hackerearth

With a well-designed API program with skilled developers and open APIs, companies can extend their reach significantly by enabling market adoption, accelerating innovation by crowdsourcing, and maintaining a constant revenue cycle. For all the finer details about how to organize a hackathon, download this ebook. Source: Software AG.

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