From Consumer to Collaborator: A Look at Open Innovation
OCTOBER 23, 2019
This is more than just a way to better understand who shops with you, though; with the right platform, it can be a source of powerful innovation. What Is Open Innovation? Traditionally, innovation in companies has been “closed.” Projects are kept secret, details are not shared outside the company or even certain departments, and secrecy is a requirement of working on the project. When Should I Use Open Innovation?