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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: P&G used Design Thinking to redesign its Pampers product.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Thought Leader and Influencer Interview with Gijs van Wulfen, Keynote Speaker, FORTH Innovation Institute

Thinkers360 - Thought Leader Interviews

At a Glance Gijs van Wulfen, Keynote Speaker, Innovation Institute Focus Areas : Innovation, Design Thinking, Creativity. This, now proven, methodology combines design thinking and business thinking and structures the start of innovation.

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Uncertainty

Moves the Needle

As you know, the current environment has caused the cancellation of many public events, including workshops and conferences, as well as most non-essential travel. This is, obviously, causing a massive disruption to global economics and gives rise to massive amounts of uncertainty.

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The Future of Autonomous Flying Through the Metaverse

Tullio Siragusa

The Path to Future Air Travel and the Startup Journey Nü Robotic AI’s ultimate vision is the seamless integration of the metaverse into real-world applications, particularly in air travel. The business model comprises a dual revenue stream: the gaming subscription model and providing valuable R&D input for commercial applications.

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Moustafa Khater

Innovation 360 Group

Later he joined Shell, operated for 12 yrs in more than 50 countries, and filled several leadership roles in sales & marketing, operations, strategy & investments, launching and scaling award winning top performing global teams and marketing play books. Design thinking and business design. Venture Capital.

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Ecosystems for innovating for a sustainable future, back to basics

Ecosystems4Innovating

Today, I focus increasingly on how innovation and ecosystem thinking and design need to combine in the Energy Transition. I believe Ecosystems in design and thinking must form the future path to travel for innovation, collaborations, invention and growing cooperation.

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