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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: P&G used Design Thinking to redesign its Pampers product.

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How to Run a Virtual Design Thinking Project with Remote Teams

InnovationTraining.org

In this guest post, learn how to effectively implement a virtually-led design thinking project. Design thinking is a hot topic for business these days, and it’s no surprise. And the Design Management Institute found that design-driven organisations outperform the S&P 500 by a whopping 219%.

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How to Run Remote Design Thinking Workshops

ITONICS

As seen all over the world, we decided to close our office, stop travelling and work from home instead. This leads to a couple of difficulties, especially when you are scheduled to hold an interactive and Design-Thinking-inspired workshop format that could neither be postponed nor be executed at the client facilities.

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From end to end: why the union of Design Thinking and Agile has been so successful

mjvinnovation

It is the union between doing and thinking. Design Thinking: Think of solutions, solve situations and problems, close the gaps that need filling in. It is Design Thinking that will pave the way to traveling assertively. Design Thinking: What is the human need behind the business need?

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Innovators Think Like Global Travelers

Michael Roberto

As we move about the school and the city, I'm reminded of how valuable international travel can be for us. We benefit not simply because of the cultural competence we build, but because thinking like a traveler is an essential habit of an innovative thinker.

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The essencial role of prototyping in Design Thinking

mjvinnovation

As we discussed previously, Prototyping is an inherent part of Design Thinking. Or even a service, simulating airfare purchase experience from the perspective of a C/D class traveler. We discuss the main stages of Design Thinking at MJV’s Blog. Get to work! What about you?