Design Guidelines Ideation Product Strategy 
Qmarkets
JULY 8, 2017
Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .
Qmarkets
APRIL 24, 2017
Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .
Your Ideas are Terrible
NOVEMBER 8, 2016
Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. So… just who is our customer anyway? Skip fancy.
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