Boxes and Arrows

JANUARY 7, 2013

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. The Marketing Stakeholder Interview. Marketing stakeholders. Most marketing people will immediately view designers as allies who will promote a customer-centric point of view. Many thanks to Ms. Understanding the Business.

Marketing 43

Marketing Guidelines Underperforming Technical Team Design 43

BrainZooming

NOVEMBER 13, 2015

It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. Support and guidelines instead of rules for employee behavior? “If you can think it, we can make it.”

Strategy 40

Strategy Strategy Guidelines Engagement 40

Qmarkets

JULY 8, 2017

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Qmarkets

APRIL 24, 2017

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. .

Survey 40

Survey Innovation Crowdsourcing Idea Management 40

Your Ideas are Terrible

NOVEMBER 8, 2016

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Or perhaps you have a 2-sided market – consider Uber drivers and Uber passengers. Personas (or buyer personas, marketing personas) are fictional representations of key customer characteristics. Basic design.

Innovation 61

Innovation Guidelines Design Tools 61