Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. So… just who is our customer anyway?

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The Marketing Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both. Most marketing people will immediately view designers as allies who will promote a customer-centric point of view.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return

Qmarkets

Can guidelines for innovation be created? Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that.