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Choosing Conscious Leadership: Our 2021 Impact Report

Econic

At Econic, we are committed to expanding our understanding of our impact and choosing conscious leadership. While there remains much to do, we are excited to share stories from 2021 about how we chose conscious leadership, facilitated people’s growth, and nurtured ideas so they can flourish. Visual design elements created by Rihab.

Report 105
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The Detriments of a Command-and-Control Culture and the Power of Design Thinking

Tullio Siragusa

The Detriments of a Command-and-Control Culture and the Power of Design Thinking In the competitive landscape of modern business, the approach we take to leadership can make or break an organization. Example: P&G used Design Thinking to redesign its Pampers product.

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The need for Transformational Innovation

Paul Hobcraft

Today we have technology as an enabler and applying innovation ecosystem thinking in designing open platforms so this network of experience can be exchanged, shared and developed. Adapting to these evolving realities within many marketplaces required transformational leadership.

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The Personality of a Business: More Than Just a Brand Image

Tullio Siragusa

Airbnb underwent a significant rebranding process that aimed to shift its identity from merely being a travel accommodation facilitator to a more comprehensive brand built around belonging, trust, and sharing. However, over time, Airbnb succeeded in positioning itself as a brand focused on community, belonging, and unique travel experiences.

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Do you recognize your innovators leaders position?

Paul Hobcraft

Recognizing the types of innovation leadership might help you manage the innovation work a little better. It lays out a clear improvement path for innovation to travel. I am drawing from this book on some thoughts about innovation leadership. He constantly sought out more radical creativity in design and end product results.

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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

I love the association of the “fuzzy front end” with ideas, brainstorming and all those creative energies bringing ideas to life, but sadly unless that final ‘rugged terrain’ at the back end is not traveled we never see the innovation come to life in the market place. Final designs were hard fought over and the product is ready to go.

Marketing 235
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A pathway to building more dynamic innovation capabilities

Paul Hobcraft

We are striving towards a true ‘innovation coherency premium’ in design , knowing what makes up your core dynamic components. Why we must travel this critical path for Innovation. Moving your resources in the right direction takes courage and decisive leadership. Getting innovation within the right context of your business.

Resources 214