Remove Design Remove Marketing Remove Product Strategy Remove Strategy
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AQX Law Firm: Product Strategy and What’s Ahead

Anaqua

At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. As a matter of fact, the two founders of Anaqua were IP professionals who saw a gap in the market and decided to address it. These priorities now get woven into our product strategy.

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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Why Less is More: Product Strategy

Innovation Excellence

Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Anxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning.

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The Marketing Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. The Marketing Stakeholder Interview. Marketing stakeholders. Most marketing people will immediately view designers as allies who will promote a customer-centric point of view. Many thanks to Ms. Understanding the Business.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. Actively engage stakeholders in strategy AND implementation success.

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10 Steps from idea generation to implementation

Wazoku

Feedback: obtaining opinions from people aware of the market, competitors, business model and similar business experience. The real test is when the product is launched but this preliminary research gives a hint. Designing an implementation plan with the main objectives in the short term and who will execute them.

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Unleash Your Visual Superpower!

Boxes and Arrows

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Is design just a service, or can designers* lead?