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Strategic Thinking – Job Descriptions Don’t Define Innovation Potential

BrainZooming

I asked them to engage in some strategic thinking about innovation opportunities for the company. They used that as a justification for opting out of strategic thinking. I disabused them of the idea, however, that their narrow job descriptions were synonymous with narrow strategic thinking roles.

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12 Resources to Lead a Strategic Planning Process When You’re New

BrainZooming

Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you. Getting to What Is Strategic.

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Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy

BrainZooming

The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. – Mike Brown.

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Branding Strategy – The Best Brand Promise EVER

BrainZooming

Great branding strategy examples abound. It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. “If you can think it, we can make it.” We were in St.

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11 Boring Details for Making Strategic Planning Fun*

BrainZooming

Designing strategic thinking questions leading to engaging conversation among familiar and new participants. Not sharing all the upfront homework in long presentations (which are almost always NOT FUN), but instead designing the entire strategic planning workshop to reflect the homework’s findings. .

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Community Collaboration Workshops Come in All Sizes

BrainZooming

On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. In short they need strategic thinkers who can develop strategy and turn it into results.

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5 Things Collaborative Strategic Planning Isn’t

BrainZooming

Collaborative planning implies a process that goes beyond the board room to include individuals throughout the organization in meaningful ways to provide insights and input to shape organizational strategy. A large group really makes collaborative strategy planning work. 10 Keys to Engaging Employees to Improve Strategic Results.