How to Create a Product Strategy

Business Innovation Design

Attention: product designers, UX designers, product managers, innovation managers, innovation strategists, product strategists, UX strategists. So you want to create a product strategy, but don't know how? What is a product? What is strategy? Product strategy is a set of choices based on the positioning of attributes to achieve goals through a mechanism. Product strategy is not a business strategy.

Why Less is More: Product Strategy

Innovation Excellence

Now, private label competitors are beating us in every area: technology, price, placement, design and sales. Innovation Product Innovation Strategy Competitive Advantage Competitive Strategy differentiation Marketing Strategy michael graber product strategy Southern Growth StudioAnxiety floods the boardroom, the conference rooms, every decision. Costs are rising. Returns are flat. Margins are thinning.


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AQX Law Firm: Product Strategy and What’s Ahead


At Anaqua, client-led innovation and product strategy have been part of our DNA since our founding. In November 2020, Hyperion Research awarded Anaqua the Highly Innovative designation for our Customer-Driven Roadmap and Persona Driven User Interface. These are very active groups where we get input about needs and test ideas and new product development. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap.

Design Thinking: the Road Towards Innovation


Design thinking is methodology that combines creativity and logic to improve operations, products, and decision-making. Its iterative cycle identifies a need or opportunity and ultimately improves profitability by adding to your knowledge, and boosting productivity. Strategies design thinking

How User Acceptance Testing Can Save You Time and Money

Speaker: J.B. Siegel, VP of Client Services, Seamgen

Before a new product or feature goes into development, you have to gauge whether it will be a worthwhile investment. But what’s the best way to do so - and how can you get honest insights from your end users? Join J.B. Siegel, VP of Client Services at Seamgen, as he explores how to use wireframes and clickable prototypes to validate your product. He’ll discuss how user testing allows you to really understand your users - and how to use the insights to inform your product strategy.

3 Vital Employee Engagement Strategies for Winning Ideas


One reveals an important lesson as you develop employee engagement strategies. 3 Vital Employee Engagement Strategies for Winning Ideas. The obvious lesson relative to employee engagement strategies is simple: Listen to, consider, and act on smart ideas from team members.

Branding Strategy – The Best Brand Promise EVER


Great branding strategy examples abound. It was only after pulling into the parking lot at Kris and Kate’s Ice Cream Treats on the return trip that something even more incredible than the building’s design jumped out: the best brand promise ever. If your organization specializes in one particular area, your branding strategy discussions should include the question: “If our customers can think it, can we make it?”

Creative Thinking Skills – 9 Fundamentals to Turn Talk into Strategy


The challenge in a client meeting was developing the strategy for a later meeting intended to build support for a biennial community event. The team leader asked, “How is it possible to listen to us talk and turn it into a strategy so quickly?”. 9 Creative Thinking Skills to Turn Talk into Strategy. Listen for smart things people say , even if they are snippets, and incorporate those right away into the strategy.

Notes On Managing Future Leaders

Business Innovation Design

It can be a larger domain like a product or marketing campaign, or smaller domain (like email automation, or stakeholders mapping) Give your team member the responsibility to complete the task - they might complete it and only become a task master. Within no time, she became a domain master for product strategy (which consists of smaller domains) and a leader in product strategy in other colleagues' eyes. How do you manage your teams to become leaders?

3 Big Differences between Branding Strategy and Advertising


The talk prompted several conversations about the distinctions between branding strategy and advertising. I surprised several attendees by discussing branding strategy as a fundamental element of business strategy for any organization. They kept talking about the design of our facilities and employee behaviors, making me wonder why we were there. 3 Big Differences between Branding Strategy and Advertising. Advertising relates to marketing strategy.

You Can’t Fix Morale


We talk about a lot of things: leadership talent, product quality, business model. The CEO, also rumored to be teetering, has said repeatedly everyone needs to “work smarter, not harder,” but no one is sure which product in the pipeline is going to carry the day. The CEO pulls together a half-dozen of the best minds in the company to conduct an honest post-mortem of why the company’s strategy is failing. You can fix a product.

Identifying the Value of Crowdsourcing: A Talk with Dr. Zoe Szajnfarber


Traditional approaches to creating innovation strategies are no longer providing effective solutions. NASA used this product strategy approach when manufacturing a glove worn by astronauts on spacewalks.

Stop Slowing Down Your Innovation Projects

Peer Insight

Companies that aren’t optimized for speed often don’t generate the returns on innovation and product development that they’re looking for; in fact, 42% of global innovation executives believe their development times are too long and cite it as the largest barrier to success.

Community Collaboration Workshops Come in All Sizes


On Wednesday, I delivered the closing keynote at the Real Time Marketing Lab with a mini-workshop on using strategic thinking super models to help C-suite executives understand social networking and content marketing strategy. Friday’s priority involved finalizing a new product innovation workshop we’re developing in collaboration with a market research company for one of its clients. Increase focus for your team with productive strategy questions everyone can use.

12 Resources to Lead a Strategic Planning Process When You’re New


Someone downloaded a free Brainzooming strategy eBook, noting his biggest strategy challenge is “how to do a strategic planning process when you are new.” ” That question relates to something we do all the time: walk into a new client in an unfamiliar industry to design and facilitate a strategic planning process. Secure copies of previous plans and strategy documents, and don’t settle for the first things people offer you.

Colorado Innovation Training

Gregg Fraley

Essentially this is intensive, hands-on workshop that trains people in innovation frameworks, and tools for strategy, ideation, research, and project management. It’s a course for innovation project managers, consultants, intrapreneurs, and entrepreneurs who want to have more productive strategy, idea generation, and innovation action plans. One reason is they are now able to facilitate their own strategy and ideation sessions, that can save a lot of money.

5 Things Collaborative Strategic Planning Isn’t


Collaborative planning implies a process that goes beyond the board room to include individuals throughout the organization in meaningful ways to provide insights and input to shape organizational strategy. Instead of just inviting people and seeing what happens, we carefully identify and vet potential participants in collaborative strategy planning. A large group really makes collaborative strategy planning work.

Strategic Planning – 3 Surprising Ways Online Collaboration Works


When discussing a strategic planning or innovation strategy engagement with a client, we use the graphic below to design our recommended approach. Sometimes they proceed an in-person strategy planning meeting, but not always. They developed a sales strategy and associated messaging for the upcoming year. Afterward, we used a Zoomference to introduce strategies to its top-performing sales people.

Unleash Your Visual Superpower!

Boxes and Arrows

From start-ups to banks, design has never been more central to business. Yet at conference after conference, I meet designers at firms talking about their struggle for influence. Why is that fabled “seat at the table” so hard to find, and how can designers get a chair? Designers yearn for a world where companies depend on their ideas but usually work in a world where design is just one voice. Agency designers can create great visions that fail to be executed.

Product Hunt Columbus Recap – Grypmat, Yubi Beauty, and Shuffle!


Product Hunt Columbus – Grypmat, Yubi Beauty, and Shuffle. DECEMBER 4, 2018 — This Product Hunt Columbus event was an extra special one. Both products were made right here in Columbus and both were able to come out and present at Product Hunt Columbus. Here is a deeper look into each of these products. Product Hunt Columbus is proudly sponsored by: Assisting startups and small businesses, advising on both legal and practical operations issues.

Setting Industry Benchmarks Through Client Collaboration


Anaqua is taking us into the next generation of IP management with new levels of collaboration and productivity.” – Heidi Martinez, Chief IP Counsel and Associate General Counsel, Xerox Corporation. They defined a new class of enterprise software and set the stage for a company culture that empowers its clients with direct influence on product development. Simply put, if it is not in our clients’ best interest, then it is not in our product roadmap.

10 Steps from idea generation to implementation


Every successfully implemented idea/product is a result of a long and painstakingly supervised innovation process. The real test is when the product is launched but this preliminary research gives a hint. Feedback reaction: making necessary changes to product, strategy and business plan according to results from the meaningful feedback. Designing an implementation plan with the main objectives in the short term and who will execute them.

4 Challenges Facing Embedded Services Organizations & How to Solve Them

Planview Blog

A core part of this focus and commitment is serving ESOs as they work to streamline their product and customer strategy and adapt to meet the varying needs of their customers. ESOs are typically part of a product company.

Bring Startup Speed to your Innovation Team with Personas

Your Ideas are Terrible

Ever been in a product strategy meeting and unable to answer this simple question: So who is our customer? Basic design. High-functioning teams use personas in every customer-facing decision: feature design, usability, landing pages, content, advertising campaigns, etc. You don’t need pretty designs and glossy diagrams – in fact, putting this much work into production will create resistance to future changes. So… just who is our customer anyway?

Strategic Thinking – Job Descriptions Don’t Define Innovation Potential


Increase focus for your team with productive strategy questions everyone can use. Actively engage stakeholders in strategy AND implementation success. We were working with a team responsible for a highly focused internal process that includes a customer-facing aspect. It’s a high volume, high expectation, and deadline-focused role critical to the company’s success.

The UX Professionals’ Guide to Working with Agile Scrum Teams

Boxes and Arrows

When I left the company three years later, more than 150 teams at that company were using Scrum for developing both infrastructure and product features. In my experience, when product development is managed with an Agile development approach, user experience professionals are expected to find a way to work within the Agile framework to succeed. Both designers and user researchers shared techniques for keeping product owners and developers informed and aware of their progress.

Agile 87

The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development. A new wave of product developers are entering the workforce, and these are not your grandfather's lock-step minions. The Innovation Generation Has Arrived.

11 Boring Details for Making Strategic Planning Fun*


Designing strategic thinking questions leading to engaging conversation among familiar and new participants. Not sharing all the upfront homework in long presentations (which are almost always NOT FUN), but instead designing the entire strategic planning workshop to reflect the homework’s findings. Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategy and then turn it into results.

A Stakeholder Interview Checklist

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. What is this product going to be? Who is this product for? When is the version we’re designing going to be released? How does this product fit into the overall product strategy? How do you expect to differentiate this product? Using a few key words, how do you want people to see your brand (both the company brand and the product brand)?

Make the Commercial First

Boxes and Arrows

Today, digital products like apps and sites require marketing. Many products fail because they don’t solve a need their customers have or because the customer doesn’t know they themselves have a need for the product. Too often the team gets all the way through building the product to find out they can’t explain the product. Every product has at least one scary question to answer: Is it viable? Why this matters to designers.

Video 51

Stop Building Products No One Wants: How to Experiment Your Way to Success

Moves the Needle

When it comes to the development and commercialization of new products , no one holds more accountability for the product’s ultimate success than the Product Manager. Product Manager” isn’t exactly a title that fits neatly into a box. In most cases, a product manager is someone who works cross-functionally with development, marketing, and customer support in order to map out use cases for new products.

The Transformation of IP Technology


All companies, high-tech or not, need to constantly innovate and push themselves in order to maintain a competitive advantage in an age where product features and capabilities are no longer enough to differentiate a company and create lasting value. In 2017 and 2018 we invested in substantive infrastructure upgrades paving the way for accelerated product development and continuous improvement in quality and performance. By Erik Reeves, CTO of Anaqua.

The Marketing Stakeholder Interview

Boxes and Arrows

This is an excerpt from from Kim Goodwin’s excellent Designing for the Digital Age. Marketing stakeholders (such as marketing executives and most product managers) are usually responsible for promoting the company’s brand, identifying new market opportunities and products that could address them, or both. Most marketing people will immediately view designers as allies who will promote a customer-centric point of view.

Ideation: Anatomy of a New Product Idea


Ideation: Anatomy of a New Product Idea. Getting New Product Ideas Flowing. If you have teams close to customers, working in the field, using your product everyday – they’ll often be a great source for early indicators of where existing products are missing the mark. As product managers or entrepreneurs, curiosity will ensure we always have a plan B. Storming New Product Ideas. It easily explains the starting point for any good product.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return


Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that. They get to market faster by acquiring ready-made and tested products.

Gartner Research Insights: 5 Innovation Hacks to Boost your Digital Return


Companies are realizing that all their personnel can help contribute to the ideation process – not just a designated few. Other companies are going even further afield and turning to their customers or the general public to help them solve problems and create new products. . For example, one company saw they were making most of their sales from their traditional products, so they focused on that. They get to market faster by acquiring ready-made and tested products.