Market Disruption vs. Business Disruption: The Inertial Disruption Factor
Legacy Innovation Group
APRIL 1, 2019
Market Disruption vs. Business Disruption: The Inertial Disruption Factor. Whenever an innovation impacts a market, it also impacts the business delivering the innovation. It is as though when the business pushes on the market, the market pushes back. Nudge the market just a little with an incremental innovation, and the business feels a nudge back. In this case the inertial disruption factor is very small.
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