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Breakthrough Innovation vs. Disruptive Innovation

IdeaScale

Aren’t breakthrough innovation and disruptive innovation the same thing? After all, the car, the telephone, the smartphone, the electric car, the solar panel, weren’t these all breakthroughs that were also disruptive? It opens the company to new markets and changes the way customers interact with the market or the industry.

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Students need internships, but internships need disrupting

Christensen Institute

Strada and Burning Glass Institute’s new Talent Disrupted report made headlines this week conveying the indisputable crisis of underemployment that an astounding half of college graduates face. But internships—like so many pricey and scarce experiential learning opportunities—are primed for disruption.

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Marketing When Budgets Are Down

Harvard Business Review

The general rule of enterprise finance is that marketing budgets drop like a stone at the first sign of trouble and rise like a feather once the environment is more settled. It’s tough to see a significant increase in marketing budgets in the near term. It’s tough to see a significant increase in marketing budgets in the near term.

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Innovation project or Innovation Capability?

Jeffrey Phillips

No, today I want to talk about the differences and problems when companies focus on innovation as a discrete project, versus what they really need, innovation as a competency or capability. Plus, innovation as a project demonstrates some investment in innovation but controls for cost and risk.

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Discontinuous Innovation: Transforming Industries & Creating New Markets

Qmarkets

By definition, it refers to the introduction of groundbreaking products or services that fundamentally change market dynamics, often rendering existing solutions obsolete. This form of innovation doesn’t just improve on existing products; it completely redefines them, creating entirely new markets and consumer behaviors.

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Use a Strategy Uncertainty Map to Find Clarity in Disruptive Times

Leapfrogging

The past two years were as disruptive as they get for both society and business. A Strategy Uncertainty Map is a visual representation of your top opportunities, which can include products, services, projects, or business strategies. You might want to select of mix of low-risk and high-risk projects so you can hedge bets.

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Innovation or Disruption: What’s Your Aim?

IdeaScale

The terms “innovation” and “disruption” are commonly used in today’s business world. Disruption is innovation, but not all innovation is disruption, just like all squares are technically rectangles , but not all rectangles are squares. The results of innovation may be a stronger market share or an extended market.