3 Questions You Need to Ask Before Creating an Innovation Roadmap
SEPTEMBER 30, 2019
They developed Google Adwords in 2000 to allow advertisers to pay for ads on the platform and have since continued to disrupt the marketplace through strategic innovation. Businesses that don’t innovate risk being disrupted by their competitors. The larger a business is, the more likely it is to be disrupted by challenger businesses, startups and fast-followers. Consider if the overall aim is to improve technologies, products, processes, markets etc.