3 Questions You Need to Ask Before Creating an Innovation Roadmap
SEPTEMBER 30, 2019
Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. They developed Google Adwords in 2000 to allow advertisers to pay for ads on the platform and have since continued to disrupt the marketplace through strategic innovation. Businesses that don’t innovate risk being disrupted by their competitors.