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Two documents that tell you all you need to know about innovation

Jeffrey Phillips

To cut through the confusion about the importance of innovation and to understand how important innovation is the your company, there are two documents that you can examine that will tell you exactly how much the organization you work for values innovation and the priority it places on innovation. Budgets The first document is a budget.

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The most important HR document in the history of Silicon Valley innovation

Idea to Value

In Silicon Valley, there is a document which has become legendary. It is a document which outlines some of the company and HR policies which have created a company which completely disrupted an industry sector. It may well be the most important document ever to come out of the Valley,” Facebook’s COO Sheryl Sandberg has said.

Policies 151
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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

TechEmpower has been instrumental in developing chatbots like these, utilizing generative AI to sift through internal documents and user manuals, enabling them to provide precise answers to customer service questions. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. One of the most critical aspects of successful integration is unifying the sales and marketing functions of the newly merged or acquired organization.

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What are Marketing Dashboards and Why Do They Matter for Marketing Departments?

Leapfrogging

How to drive better marketing outcomes through use of a marketing dashboard. To do this, business leaders need to be able to effectively market and advertise their products and services to those in their target market. Today, businesses need to be well versed in various forms of marketing in order to reach their goals.

Marketing 100
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Constructing the innovation mandate

Paul Hobcraft

We need to understand successful innovation actually touches all aspects of a business, by contributing to improving business processes, identifying new, often imaginative, ways to reduce costs, building out existing business models into new directions and value and discovering new ways and positioning into markets.

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Deepening the Thinking Around the Innovation Mandate – part two

Paul Hobcraft

This part of the document provides the guardrails and guidance and the essential encouragement to bring risk evaluations into all innovation conversations. Overall, an innovation mandate should be a comprehensive document that considers all relevant factors that contribute to successful innovation in the organization.

Policies 147