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Why is it Important to Get to Market Fast

IdeaScale

There are two huge reasons why it is important to get to market fast: to be the first and money. Get to Market First. In order to stand out, you must do everything you can to expedite the process of innovating in order to be the first to market. The post Why is it Important to Get to Market Fast appeared first on IdeaScale.

Marketing 113
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Innovation Department Best Practices: A Talk with Peter Berger

IdeaScale

By separating innovation departments from other, traditional business departments, it’s easier to provide innovators with the autonomy they need to conceive of great ideas and to bring them to market. Ideation: “What’s Our Unfair Advantage?”. The ideation process will clearly be different depending on the type of parent organization.

Ideation 196
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Ideation Software: It’s Not Just for Innovation Departments

Planview

ideation software. Software solutions that power ideation programs around the world are continuing to evolve and expand in capabilities opening the door for other business units beyond the innovation department – from HR to product marketing and for use cases such as improving customer experience and developing new products.

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What Kind of Company is a Good Fit for Crowdsourcing?

IdeaScale

After 69 years of growth, Dick’s is a great company ripe for crowdsourcing and they launched their first company-wide ideation platform last year. Sometimes these types of programs are referred to as internal market research where employees share customer insights company-wide and build on one another’s knowledge.

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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Lessons Learned About Innovation Communications from the City of Calgary

IdeaScale

They launched a full internal multi-channel marketing strategy. In this way, all ideators knew that their ideas were valued. Finally, ideas were intentionally moved on a “semi-regular” basis from Ideate to Assessment with the goal of establishing a predictable rhythm for the community.

Learning 150
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What Kind of Company is a Good Fit for Crowdsourcing?

IdeaScale

After 69 years of growth, Dick’s is a great company ripe for crowdsourcing and they launched their first company-wide ideation platform last year. Sometimes these types of programs are referred to as internal market research where employees share customer insights company-wide and build on one another’s knowledge.