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15 Expectations for Servant Leadership

BrainZooming

Looking back ten years, suffice it to say that starting to write and publish about the work I was first doing in the Fortune 500 world as a VP of Strategic Marketing and then in launching Brainzooming was one of the most important career decisions I ever made. In the new Brainzooming strategy eBook 321 GO! ,

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New eBook: 11 Ways to Reimagine the SWOT Analysis

BrainZooming

Is your leadership team expressing its frustration with the inability to generate new insights about your brand’s strongest market opportunities? If you face these situations, The Brainzooming Group has a new eBook you need. All that in one handy, FREE Brainzooming eBook! Stimulate fresh thinking. Mike Brown.

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Product Market Fit: is your product what the market is looking for?

mjvinnovation

What is Product Market Fit? The source of competitive advantage is disruption, and whoever manages to survive it will differentiate themselves within the invisible hand of the market. That’s where Product Market Fit comes in. Often, managers encounter difficulties and obstacles to define their own situation in the market.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

I’m scheduled for a background interview today on creating a thought leadership strategy. The interview is an outgrowth of an eBook on thought leadership. The eBook came from a workshop someone did at a conference I’ve spoken at many times. What to Say about a Thought Leadership Strategy?

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Measuring Innovation Performance

Download this eBook to learn about the 5 basic principles that guide every successful innovation process. Why do only a third of the organizations worldwide have formal innovation metrics in place despite accepting that innovation is critical to survival?

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Personal Leadership – What Would You Do with an Extra Day?

BrainZooming

Eight years ago today, I published an article about personal leadership, asking the question, “What would you do with an extra day?” That proved to be true; since that time, we have collaborated on two American Marketing Association national market research conferences several years ago and a creative workshop a few months ago.

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16 Creative Thinking Questions from the Most Innovative Companies

BrainZooming

How is our leadership removing distractions to innovation (instead of creating them)? What can we do to deliver innovations when they need to get to market vs. when we’re done tinkering? Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. Branding and Marketing. Innovation.

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How to Package and Price Embedded Analytics

Just by embedding analytics, application owners can charge 24% more for their product. How much value could you add? This framework explains how application enhancements can extend your product offerings. Brought to you by Logi Analytics.