Podcast S3E61: David Burkus ? Why your company should Pick a Fight
Idea to Value
MAY 21, 2020
In today’s episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause. Topics covered in today’s episode: 00:01:45 – People don’t want to join a company, they want to join a crusade. 00:02:30 – What are you fighting for?