Sun.May 09, 2021

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Innovating, Fast And Slow

Digital Tonto

Just as Daniel Kahneman explained that there are fast and slow modes of thinking, the same can be said about innovating. The truth is that moving slowly is often underrated and that moving fast can. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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The Business Tool You Didn’t Know You Needed: A Customer Problem Statement

Leapfrogging

Do you know what matters most to your customers? If you aren’t living and breathing the problems your customers face every day, you will likely be unable to empathize with their needs, and providing meaningful innovation to address them. For the past 25 years, I’ve worked with hundreds of groups across dozens of big companies and startups. One of the biggest barriers brands face when it comes to meeting the needs of their target customer is a lack of understanding of a customer’s pain points.

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Episode 042: The Humor in Innovation

Innovation in Practice

When you hear a joke, at what point do you laugh? Do you laugh at the beginning of the joke, right when it begins? Of course not! You laugh when you hear the “punch line.” This is the moment of collision, the moment all the elements of the joke come together and you finally get it. The same thing happens with a creative act. That is why the act of innovation and humor are so strongly connected.