When you think of wearing something at Burger King the first thing that usually comes to mind is one of those crown hats. But soon you may find yourself wearing something else: a mask that displays your order.
It may seem silly but it really is a great idea. This way you don’t have to take off your mask to order and don’t have to speak at all which could release the coronavirus into the air if you happen to be infected.
As Fast Company puts it:
“Face coverings are currently required in all public places in Belgium. As Burger King Belgium noted in its press release, “going out masked has become the norm.” But face masks can muffle your voice, making it hard for servers to hear your order, especially in a busy restaurant. So why not cut the auditory part out all together?
This isn’t the first time Burger King has had some fun with enforcing best health practices as it relates to COVID-19. Back in May, Burger King Germany released some pretty ridiculous 6-foot-wide cardboard crowns to encourage social distancing. It likely made it hard to get through the door, but hey, at least you were guaranteed no one would get in your personal space.
This time around, the gimmick is actually a pretty solid design solution to make a process that’s a challenge under COVID-19 a lot smoother.”
For now this is just a publicity stunt in Belgium but I think this idea has a lot of merit. I for one would love a mask that reads, “Plain hamburger. Nothing on it at all. Hold the flavor.”
Are food ordering masks the Greatest Idea Ever?
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