Jobs to be Done: what is it, and how is it used to analyze customers
mjvinnovation
JANUARY 29, 2021
What do you look for when you buy running shoes? Something comfortable to work out in seems to be the obvious answer. However, if you apply the Jobs to be Done theory, the answer to the question would probably be: improving health and quality of life or finding a hobby. Want to understand this concept better? This article contains a detailed explanation of the subject and how you can use it to analyze consumers.
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