Sun.Apr 05, 2020

Why We Need Experts

Digital Tonto

Ask a group of experts about any significant topic in their field and you are likely to get a wide range of opinions, which can be maddening. Yet the function of experts is not to make us more sure. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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#1,620 – Make Everything Free

Greatest. Idea. Ever.

Baseball Digest just announced that they’re making their archives freely available for the next three months to help people pass the time until baseball returns. It’s a great idea. One that Baseball America should consider following. As should every other publication out there.

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What Have we Learned from Speaking to 100 Chief Digital Officers


We have just published “Chief Digital Officer: The Digital Transformer Guide”. This is a result of a research study concerning the role and the performance of Chief Digital Officers (CDOs) worldwide.

#1,619 – Week In Review

Greatest. Idea. Ever.

A round up of the latest COVID-19 related innovations: The National Emergency Library : COVID-19 has wrecked havoc with society, shutting down restaurants and businesses, and forcing nearly the entire country to submit to stay at home orders in an attempt to flatten the curve.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!


Idea Champions

This just in from the Sidney Morning Herald -- an inspiring and very timely story of a company, in Australia, that completely changed their business in just ten days. Stagekings used to make massive pop-up stages for Miley Cyrus and other big events.