The Complex and the Chaotic: Going Beyond Incremental Innovation
HYPE Innovation
JULY 2, 2017
Innovation is easy. Or rather, certain kinds of innovation are. Faced with the challenge of improving a product or service in the marketplace shouldn’t present too much of a problem for organizations with capabilities in managing and deploying their knowledge base. Using good market research to keep a finger on the pulse of customer needs and desires should give a clear steer about what to change as they progress along a well-established pathway.
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