A $2.4 Billion Lesson All Innovators Should Heed
Stephen Shapiro
AUGUST 14, 2018
Being different is not the same as being differentiated… After years of development and $2.4 billion in investment, the Revel Casino opened its doors to the Atlantic City Boardwalk on April 2, 2012. This beautiful hotel is top-notch, sophisticated, and classy. I know. I visited it. To differentiate themselves from other casinos in the area, the Revel did not allow smoking anywhere and they didn’t offer a players’ club.
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