What is Reverse Innovation, and Is It For You?
Viima
OCTOBER 28, 2022
When you think of innovation, you probably think of high-income countries that have both the technology and the financial means to make innovation happen. It’s rare that we associate low-income countries with innovation as these countries are mostly regarded as sole beneficiaries of innovations deployed by developed countries. Many companies are reluctant to invest in developing countries, and those that decide to enter these new territories, have a low rate of success.
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