Where in the world is the audience for your open innovation programme?
Exago
SEPTEMBER 14, 2016
As we've seen before, you’ll have to create audience-centric content to capture your open innovation audience. But, you should consider to locate suitable community places, as well as aligning your communication messages with your targets, places, channels and value pools. Your communication plan needs to include key timing, targets, formats and messages – to meet programme objectives.
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